Many of my clients continue to want to make TV commercials.
This does not surprise me because according to Statista, TV advertising revenue, TV advertising revenue in the U.S. surpassed 71.1 billion dollars last year.
Small and large businesses know that TV commercials are still the best way to get the word out about a new product or service to a national or local audience.
My clients request TV commercials because so many people still watch TV and in a local area like Pittsburgh, it can be quick and easy to put out a simple yet effective TV commercial to let people know you are in business!
For example I had a customer who owns a large online services company that helps small and large companies get the word out about their business.
Their company advertises to other companies so putting out 6 short 15-second commercials was very impactful for them. They got the word out very quickly and now everyone knows who they are on a local level.
When I first started working in video production, I never really thought about which questions to ask my clients before creating a commercial.
I always assumed that if they wanted a commercial for their business then they would know what they wanted and needed.
I was wrong.
If a business has never been through this process of creating a TV commercial, there are four key questions they should answer first. These questions are…
READ THE FULL ARTICLE, „How To Make A TV Commercial For Your Business“ on my blog (clickable link in my bio @joshbirt )