Schlagwort-Archive: creating

Many of my clients continue to want to make TV commercials. This does not surprise me because according to Statista, TV advertising revenue, TV advertising revenue in the U.S. surpassed 71.1 billion dollars last year. Small and large businesses know that TV commercials are still the best way to get the word out about a new product or service to a national or local audience. My clients request TV commercials because so many people still watch TV and in a local area like Pittsburgh, it can be quick and easy to put out a simple yet effective TV commercial to let people know you are in business! For example I had a customer who owns a large online services company that helps small and large companies get the word out about their business. Their company advertises to other companies so putting out 6 short 15-second commercials was very impactful for them. They got the word out very quickly and now everyone knows who they are on a local level. When I first started working in video production, I never really thought about which questions to ask my clients before creating a commercial. I always assumed that if they wanted a commercial for their business then they would know what they wanted and needed. I was wrong. If a business has never been through this process of creating a TV commercial, there are four key questions they should answer first. These questions are… READ THE FULL ARTICLE, „How To Make A TV Commercial For Your Business“ on my blog (clickable link in my bio @joshbirt )

@vmctechnology Be able to send the best welcome email in the world When it comes to creating and sending a promotional email, you could in fact create the best welcoming email ever. Having a welcome email is a very critical part of the on-boarding process for all businesses. When you are able to have an amazing welcome email, it may impact the activation rate, help to turn new customers in to life long partners, subscribers into daily readers, and free trail users into fans. The true goal of any welcome email is to simply guide the user to the next step. Ask yourself how can you show the actual value of your service/information/product as quick as possible? If you are a twitter user, than this could mean encouraging users to complete their profile. If you are Amazon, it could mean driving new customers to the most profitable products. If you happen to be Basecamp, then it could mean getting people to log in so the product will sell itself. You have to learn which action will get your users hooked, and build your welcome email around that. More info: www.vmctechnology.com